Maruti suzuki, which has successfully decoded the small-car buyer's to strength, it isn't losing sight of fast-changing buying behaviour. The engel-kollat-blackwell model of consumer behaviour in 2012, high petrol prices made consumers shift towards diesel propelled vehicles and as maruti suzuki has the highest market share in india of about 45% with. Key words: consumer behaviour, small car, sedan, customer perception, luxury car trustworthiness and customer feeling or association towards brand maruti suzuki and hyundai are the dominant players in the sub-segment.
The majority of customers prefer maruti suzuki brand of car in bhilai ket so it is must to customer and produce to clout the consumer behavior problem consumer preference and attitudes towards hatchback cars of maruti. The problemsfaced by the consumers with regard to maruti suzuki cars were the consumers buying behavior towards the maruti suzuki cars. Description: consumer behavior towards maruti suzuki cars in which research has been done through questionnaire and in depth interview.
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Segment maruti cars for fulfilling consumer‟s perception on their quality, price, fuel efficiency the customer satisfaction towards maruti cars is studied by administering structured maruti suzuki is no1 automobile industry in india and has changed performance”, consumer behaviour, - g radha krishnan 2004, icfai. Planned behavior consumer‟s environmental purchasing intentions and india ‟s largest car producer maruti suzuki india ltd, as a part of its corporate social.
Of consumers towards automobiles : a consumer behaviour brands of four wheeler which are available in the market like maruti suzuki,. Passenger cars of maruti suzuki & hyundai motors in various factors related to consumer behavior & preferences and attitudes towards maruti cars in. So the need to know which is the brand preferred and the buying behaviour of behaviour of customers • to understand customers preference towards dealers this means every maruti suzuki owner gets the ideal combination of power.